GA4

Are you looking to improve your analytics skills as a digital marketer? Considering enrolling in Google Analytics 4 (aka GA4) training is probably a great idea to get on top of Google’s next-generation of the most popular web analytics platform on the market. Why should I get training in GA4? Stay ahead of the curve […]

Google Analytics 4 (GA4) is the next generation of Google’s powerful analytics platform, designed to help businesses gain deeper insights into user behavior, engagement, and conversion across multiple devices and platforms. GA4 now uses powerful advanced machine learning and enhanced tracking capabilities, offering a wider holistic approach to web analytics. Why is Google sunsetting Universal