GA4: How to get free training and certification

Are you looking to improve your analytics skills as a digital marketer? Considering enrolling in Google Analytics 4 (aka GA4) training is probably a great idea to get on top of Google’s next-generation of the most popular web analytics platform on the market.

GA4 Training and Certification

Why should I get training in GA4?

Stay ahead of the curve

GA4 is the latest version of Google Analytics, and by undergoing GA4 training, you can stay ahead of the curve and be at the forefront of digital analytics. Being trained in GA4 ensures that marketers are up to date with the latest features, capabilities, and best practices, enabling them to leverage the full potential of the platform.

Learn its new advanced tracking and analysis model

GA4 introduces a new event-based data model, enhanced cross-platform tracking, and machine learning integration. By getting GA4 training, you can learn how to implement advanced tracking techniques, gain deeper insights into user behavior across different platforms, and leverage machine learning algorithms to extract valuable insights from data.

Adapt to privacy regulations and user-centricity

GA4 places a greater emphasis on user-centric tracking and privacy compliance. You’ll be able to learn how to navigate the evolving privacy landscape, implement consent management controls, and respect user preferences.

Are there any free courses available?

Google Skillshop - GA4 training

The answer is yes – and Google itself offers it via Skillshop, their very own training platform where you can access a wide range of online courses and complete them at your own pace.

That being said, you can find a free, online Google Analytics 4 course which is covered into 5 sessions:

  1. Discover the Next Generation of Google Analytics
  2. Use Google Analytics to Meet Your Business Objectives
  3. Measure Your Marketing with Google Analytics
  4. Go Further with Your Google Analytics Data
  5. Google Analytics Certification

You would need to complete and pass a dedicated assessment to earn a certification The certification ultimately recognizes your ability to set up GA4 properties, collect data and use it to create a range of reports, as well as knowing how to measure the effectiveness of your online marketing efforts. 

Ready to get started? 

Don’t wait to unlock the full potential of GA4 and propel your career forward. You can access Google Analytics 4 free training here. You would need to log in to a Google account to enroll in the course.

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